The world of digital marketing is living its best days in history. The fact that everyone stayed home due to Covid-19, and the fact that all businesses tried running their businesses from home, created a much higher need for digital marketing.
One of the most important digital marketing strategies is SEO. This term, as you probably already know, stands for Search Engine Optimization. In short, it’s a way to boost your website content and make it better visible to the search engines. Learn more about it on this link.
Since this is a job that takes true attention and work, we’d say that you can’t do it alone, and you need someone that will push you into it. You need an SEO expert to handle it. Our suggestion is to hire an SEO freelancer, and we have facts to back this claim. Follow up if you want to know more about this.
1. You don’t need a full-time employee for this job
Let’s be honest about this, you need an SEO expert, but the volume of the job makes this position freelance much better than full-time. The reason is that the person doing this job will have enough work to fill the day, but this is not constant and comes in waves.
That means you won’t need them in parts of the week when nothing’s happening. However, while building the strategy, they will need to be dedicated to even more than eight hours a day. It means it’s much better having a freelancer than a standard employee.
On top of it, this is an entirely digital position and the person doesn’t need to be located in the same city as your office is. Yes, it’s better to have them close enough for occasional meetings and building a strategy, but it’s not crucial. That means, you can freely look for an SEO Freelancer in Munich, Germany, for example, even if you live and work in Washington.
2. They will create a strategy and push your articles up
The job of the SEO expert is to create a strategy and help you become visible on Google and the rest of the search engines. Google holds more than 85% of the world search engine market, and that’s why all optimizations are primarily made for Google crawlers.
These crawlers scan all websites and all pages on the internet. There are thousands of new pages emerging every day, and that’s why it takes some time until these bots manage to get everything under control.
The search engine optimization experts are aware of this and know how the crawlers work. They will prepare a strategy for both humans and robots. They will work closely with the content creators to get a hold of all aspects. Once they are done, and the pages are live, it will take time until search engines index and place the pages out there.
Depending on how good they did their job, and what strategy they used, the results will be better or worse. The job of the SEO freelancer isn’t stopping there. They will continue monitoring the pages and see how they act over time. We’re talking months here, nothing happens overnight in the SEO world.
With the right strategy, the expert will know what to do to push the content higher on the SERPs. Building backlinks, promoting on social media, and other tools will be helpful with this. See what SERPs are on the link: https://www.searchenginejournal.com/serp-search-engine-results-page-features-guide/377094/.
3. It is not possible to grow a digital business without an SEO expert
Running a website or a digital business is not possible without having a strong search engine presence. If you have a company that is getting their customers online, then you need to have your business on the first page and in the top three results when clients search for your industry.
Let’s say you have a graphic design company. You rely on people searching for your services online. They will probably search for keywords like graphic design, graphic designers, or graphic design companies. All these keywords might show different results in the search engine.
If your company isn’t among the top results to be displayed, be sure that you’ll get almost no visitors. The path to these positions is hard and takes a lot of dedication and work. You can’t do it yourself, but you need someone who will be experienced and skilled in doing it for you.
If you had thoughts about hiring an SEO expert, and you were on the fence about whether it should be full-time or freelance, now you know why it’s better this way. Also, if you’re thinking about building a digital business, understand that you can’t do it without a skilled and experienced person. Search for the best one, and make sure you understand what must be done.