Over Saturation of Websites
The economy for websites in the world is at a point of rich saturation. With millions of websites existing and competing for a limited amount of audience, competition has reached a new level. No longer is it sufficient to have a plain website with static images of your products blatantly plastered all over the front. Instead, users have their first impressions of your brand based on what they see on your website.
Furthermore, websites do more than offer space for displaying information. When executed correctly, they are a 24/7 salesman who delivers the required information to users and convinces them to purchase your product. From an idealistic standpoint, they are the ultimate passive sales force.
Yet, web design is a highly complicated process, with an incredible skill cap. Afterall, users are spoiled for choice and free to compare your offerings against those of your competitors. How then can you give your website the edge required to generate purchases or leads?
The answer lies in good user interface and user experience.
An Introduction to UI/UX
UI/UX refers to a niche branch of web design. It primarily focuses on making the website experience a smooth and intuitive one for the user. UI/UX designers spend hours studying the behavioural patterns of users on their website, inferring what makes them tick. For example, they may conduct A/B testing to determine the effect of a particular order of information or even the color of the Call-To-Actions (CTAs) used.
When executed correctly, UI/UX can be a powerful tool, guiding the user along the designed marketing funnel. Conversely, if executed poorly, your user will be left frustrated and at a lost as to how he or she should travel within your website.
Here are 2 basic pointers for good UI/UX.
Consistency for your Call-To-Actions
CTAs have always been a critical portion of your website. They refer to any effort made by the website to tell a user to take a particular action. Most commonly, CTAs come in the form of buttons or representative icons. Good UI/UX dictates that consistency is key here to reinforcing favourable behaviour.
For example, buttons should look like conventional website buttons. Furthermore, they ideally would be of the exact same colour on your website. The advantages of this approach is twofold; firstly the user intuitively recognises a button and can comprehend immediately the result of pressing it. Secondly, it leaves no doubt in their mind as to what is clickable on your website and what is not. Both advantages lead to a smoother and more pleasant user experience.
Consumer behaviour studies have been carried out and replicated in the past, proving that the human eye enjoys symmetry. Providing balance on your website leads to a subconscious effect where the user is encouraged to continuously explore further down the line of symmetry. Furthermore, symmetry serves as a natural indicator of comparison between two different products or services.
As such, symmetry is ideally used to when you want to space content out while signalling to the user the relationship between multiple variables.
Hiring a Reputable Web Design Agency
To get the best possible UI/UX experience for your website, we recommend that you hire web design singapore services. An agency would be able to help you create dedicated funnels and the appropriate UI/UX elements to compliment the funnel. This way, users will never be in doubt about the actions to take on your website.