How to Increase your E-Retail Site Speed
In today’s world, electronic retailing has become common due to the large market for goods and services on the internet. The success or failure of an e retail site will depend upon the speed of the page to load since potential customers will go to another e-retail shop if your site takes more time to load content. Here are a few things that are beneficial to increasing your website performance, improve your page speed and improve your SEO rankings.
Optimizing your images and videos will not only give your site a modern and edgy look but will also increase the response time. Reducing the size of the image and videos will enable your site to load faster and response abruptly. If you still want large content, use an accelerator service that will speed and compress such bulky images and videos.
It should be your priority to use efficient coding to reduce the number of HTTP requests on your site since more HTTP request will keep your consumers waiting for information. Also, fewer redirects are crucial to ensure that your website loads with complete functionality and speed on mobile devices since they have less processing power needed to open complex pages correctly. Therefore, optimizing your website for mobile devices will ensure fast and reliable service and as a result, increase your sales. A good website performance will increase your revenue and ensure that your ranking in search engines is rising.
Also, do a load test on your site to verify your sites performance during various load levels in order to keep your customers happy and satisfied. Do frequent test during and after peak periods as well as when the traffic is reasonable to measure the performance and uptime of your site. Beside, you can decide to choose an organization that offers monitoring services to monitor your website and ensure its availability.
Additionally, be consistent with content on each page of the website so that the visitor doesn’t get confused while browsing through the pages. Also, make sure that your site is well organized by ensuring that you create menu and footers that will consistently appear in all the pages. What’s more, you can improve your e-retail page organization by merging style sheets, use images and few components as well as leave scripts at the bottom of each page. Good organizations will capture the customer’s attention and keep them on your website.
Don’t give your visitors links that are invalid or take forever to load since chances are; they will leave your site and open the next available site. On this case, you need a custom 404 page that still has your header and footer so that the visitor can continue to look through your site.
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