There are hundreds of thousands of attorneys all around the country. To be exact, 1.3 million. That’s an enormous number if you want to stand out from the crowd.
If you’re a lawyer or have a law firm, then the clients you get are the ones who build the business and make it grow. If you have no clients, then you have no chance to practice what you studied, and love.
Getting clients is not easy unless you know how to do it. In this article, we’re going to talk about a marketing tool called SEO that can help lawyers all around the country achieve a better reputation and get more clients.
If you want to learn more about this and how to make it happen, just keep on reading this article, and you’ll find all about it in no time!
What is SEO?
First, let’s learn what this is. SEO stands short for Search Engine Optimization. As the words suggest, it is a way to optimize any page for the search engines. See in more details about it here.
Some might ask – but isn’t every page on the internet optimized to be a part of the search engine results?
The answer is yes, they all are. The problem is that every search on the internet has literally millions of results coming up when you’re searching for something.
Let’s say that you’re interested in a tax lawyer located in Houston, Texas. You’re also living in Houston and you want the one person representing you in the court of law to be from the same place as you are. When you search for a lawyer, you’ll see millions of results.
The chances to click on the pages that are offering their services and pick one of them is great. However, you can be sure that the one you choose will be from the first page of the results. This is based on science. Only 5% of people who search for something go on page 2. The first organic result that pops up on the page sees over 30% of clicks. The percentage can vary from source to source, but the point stays.
How can lawyers benefit from this?
When someone searches for a lawyer on the internet, they are going to choose the first one on the list. That’s not a guess, but a statistical fact. People are not keen on looking further. They choose the first result that comes.
Those who are about to research a little more and find out that the first result is not the best for them will choose some of the others that follow, but rarely someone located on pages two, three, or further.
You need to hire an SEO expert to go through your page and find what can be fixed. There are lots of little things that can cause great trouble. Fixing them can make the page jump lots of SERP positions and even get to the front page.
What needs to be done for a better SERP position?
The SEO business is an entire science. There are lots of little things that need to be addressed. The most important part is that there’s no one-size-fits-all solution. Some of the most important features that every SEO expert must handle first are the content relevance, speed of the page, metadata perfection, getting backlinks, and having a mobile version of the page.
These 5 main points all have smaller issues that need to be considered. The entire SEO game is huge and lots of small things make huge changes.
First, you need to find an SEO expert that can handle the project. There can be a lot of SEO experts and marketing companies that boast their success rate. However, the question is can they handle your requirements and get you to the top?
This is why you must look for those who are experts in your niche. Look for those who have proven to be amazing in optimizing law firm pages. Only they know what’s important for your business. They know how to find the perfect keywords that will create outstanding content, and drive tons of visitors to your page.
Remember that the goal is to get on the first page. The higher the results for particular keywords, the better for your company.
What does it mean “particular keywords”?
There’s no one winner in the SEO game. People stopped searching for one word ten years ago. Today, they expand their search by looking for exact phrases. The rise of artificial intelligence and smartphone assistants like Siri or Alexa now allow people to explain to them what they need. Based on this, the search engine can provide millions of different options when searching for something.
Let’s go back to the example when we used Houston lawyers. Let’s say a person from this city is looking for a legal representative. One of the most often searched keywords connected to “Houston lawyer” is “Houston assault lawyer”. The second most searched keyword is “immigration lawyer Houston”.
As you can see, these are two entirely different areas of the law. Companies who are practicing assault are probably not working on immigration issues. If you’re working on assault cases, then you need to focus on the first keyword, and you can completely ignore the other one.
This and hundreds of other small tricks must be in the sleeves of the SEO experts working on your page. If you entrust the best one with the job, be sure that they’ll get you up there within a few months. Yes, it takes time to rise from the bottom.
As you can see, it’s not easy to create a search engine optimized page. Still, with the help of the best experts in the field, this can be done. When you become one of the top choices for your field of expertise, you’ll definitely see more clients asking for your services.